An article by José Florentino was published in Globo Rural on January 19, 2023, about the use of 100% Durli tracked leather in luxury cars. See the full article or read it below.
Luxury cars will have seats made with sustainable leather from Brazil
The Initiative has 40 partner farms in Pará; the expectation is that by the end of this quarter the program will reach the mark of 200,000 head of cattle tracked.
Some of the leathers that Italian company Pasubio supplies to luxury car brands such as Jaguar and Lamborghini are already being produced from cattle that have been monitored since birth. This week, the company received the first fully tracked batch of 1,000 wet blue hides - a bluish leather due to chrome tanning - exported by Brazil's Durli Leathers.
The Brazilian company developed a system that allows tracking, via QR Code, all information about the animal that originated the leather. The initiative has 40 partner farms in Pará. The expectation is that by the end of this quarter the program will reach the mark of 200,000 head of cattle tracked.
The company says that these processes were based on pioneering initiatives developed by the private sector, called the Individual Traceability and Indirect Monitoring Program (Primi).