On 24/11/2023, the Chinese website jufair.com published news about the leather market sourced from Juzhan Net, item 2 of which provided information about the complete and individual traceability initiative of Durli Leathers. See the content of the article below or access the full article.
Brazilian company obtains certification for deforestation-free cattle
A Brazilian company has pioneered a revolutionary initiative to certify cattle raised in the Amazon region as deforestation-free for the production of meat and leather. The Certification of Origin and Traceability Implementation Initiative (COTI) is considered an innovative measure, aimed at equipping cattle with traceability devices to track the origin of the products' raw materials. Since its creation, more than 113,000 head of cattle have been tagged and traced, with the aim of tracing more than 200,000 head of cattle by mid-2024.
Durli Leathers, one of the companies involved in the COTI initiative, has already implemented a monitoring system throughout its supply chain. This innovative leap allows its European customers to access data on the origin of products, thus increasing transparency and trust. The introduction of COTI comes at a time when there is a global call for sustainable development, especially in the face of the impacts of extreme weather events and growing environmental problems.
The Amazon rainforest is an important source of Brazilian cattle, but it is also fertile ground for deforestation, often associated with illegal clearing activities for cattle ranching. This certification plan represents Brazil's commitment to ending deforestation by 2030 and helps reduce the risks of exporting to markets that demand strict compliance with environmental responsibilities. The initiative has already taken root in the state of Pará, where the rate of deforestation is highest, and is considered a replicable model for other regions.